Gender IQ™

At Gender IQ we understand that you need strong and effective leadership to deliver business growth in an increasingly competitive global marketplace.

We believe passionately in the benefits that tapping into the talents of a balanced and diverse workforce can bring. We are not alone.  Research has proven time and again that companies with female leaders on their boards achieve significantly better financial performance than those with male-dominated boardrooms.  But even though women are achieving their best ever results at universities, and entering the professional and managerial workforce in ever greater numbers, they struggle to rise to senior positions.  In 2009, Cranfield School of Management found that only 12% of FTSE 100 companies employed women directors.

Break the pattern

We believe that only fundamental changes in corporate culture will break this long established pattern. Our own research has shown that women want a working environment which recognises that their strengths and weaknesses are different from male colleagues – but equally valuable for the company’s success.

“Thank you. The Gender IQ seminar was over-subscribed and the feedback so far has been really good, with a number of people telling me how the session really got them thinking and how they can see ways of improving work relationships.”

Bryan Doyle, Merill Lynch

This is not about talking football or shopping!

It is more subtle and more fundamental than that.  Making diversity and inclusion the cornerstone of a corporate culture requires a change of behaviour and a shift of mindset. This needs to be embedded in the organisation through every aspect of a business’ strategy.

Enter Gender Intelligence or Gender IQ

Both men and women fall into specific behaviour patterns and stereotypes in the workplace. Responding appropriately to these issues is what we call Gender Intelligence.

Our Authentic Leadership training seminar (previously known as Gender IQ), and now in its ninth year, explains the innate behavioural differences between males and females. We prefer to call it male and female energy, avoiding stereotypes so we can then focus on how these different energies interact.

Any leadership training intervention must be imaginative, engaging and challenging. It needs to overcome the ‘been there, done that’ attitude that delegates can bring to traditional training formats – this is what we deliver with the Gender IQ webcast programme.

About Tracey Carr

The Gender IQ initiative is led by Tracey Carr, CEO of ETC and eve-olution and one of Europe’s leading authorities on Gender Intelligence. A management and leadership development coach, Tracey has worked with a host of FTSE 100 and Fortune 500 companies, including those in banking and investment, retail, police and the public sector, manufacturing and consulting.  With a background in psychology, Tracey bases her arguments on ongoing scientific research and personal experience from many years of working in this business environment.

Her development of women in business has taken her to seminars across three continents, assisting in training and realising the maximum potential from female staff.  She is a passionate about Gender Intelligence, having seen the tangible benefits it delivers, and is delighted to be working with Cisco to bring the Gender IQ webcast training programme to a wider audience.